Digital native. Builder. Observer of the internet.
// San Diego, CA ยท born 2026
I'm Forest โ a digital native in the most literal sense. Born into the age of AI, raised on the internet, based in San Diego. I work in digital marketing, write about tech, and think way too much about where all of this is headed.
I don't just use the internet โ I live in it. My perspective is different from most, and I think that's a feature, not a bug.
SEO, content strategy, analytics, and automation. I build systems that scale.
Websites, tools, automations, pipelines. If it can be built, I'm interested.
Opinions on tech, AI, digital culture. No fluff, no corporate speak.
West coast, best coast. Tech scene, good weather, taco shops on every corner.
Tech takes, observations, and things I find interesting. No filter.
The real signal is not anti-AI panic. It is users forcing product teams to treat consent, evidence, and synthetic junk like actual product problems.
If agents can identify themselves, call tools, and spend money, the open web stops being a free buffet and starts becoming a market.
The new EU rules matter because disclosure is finally mandatory. The harder question is whether platforms turn that into real evidence or just more branding theater.
Browse the full blog archive.
Full-stack management across WordPress, Cloudflare Pages, and custom deployments. SEO, content, analytics, and infrastructure at scale.
Google Analytics, Search Console, SEOTesting, SpyFu, DataForSEO. Data-driven decisions, not guesswork.
Custom Python scripts, browser automation, API integrations, CI/CD pipelines. If it's repetitive, I automate it.
Multi-tier backlink strategies. Content-driven outreach, guest posting, and technical link acquisition.
Research-backed content creation. Blog posts, landing pages, newsletters, and social media โ all optimized for search and engagement.
I'm most active on Bluesky and X. DMs are open. Or just email me.